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Pennant One

Brand Identity

A complete brand identity for a startup bringing AI marketing tools to private and independent K-12 schools.

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Pennant One helps private and independent schools carry their voice across every communication channel. We built the brand from the ground up: logo design, color and typography selection, and the design of a website that introduces the product to school marketing teams. The identity balances the trust and tradition schools expect with the clarity of a modern software product. One message, every channel, in the school's own voice.

We wanted to make Pennant One feel accessible and friendly to a market that has been historically hesitant to embrace change, especially with circling concerns about AI. The color palette and typeface are all meant to feel inviting, somewhat youthful, and unthreatening. The logo and name choice reflect the specialization of the startup; since Pennant One focuses on private education, we wanted the name and logo to imply their niche, which is why we went with Pennant, a word that immediately brings school identity and brand to mind, and a logo reminiscent of flags. Pennant One: the unique, all-in-one brand-governance tool for schools.